Professional Experience Portfolio

November, 2020

Executive Summary

I will create value for any organization because I am a self-starter that can think creatively to solve problems and learn quickly to adapt to fast-moving environments. I have spent the last four years working full time as a motion graphic designer in the video game industry while going to school to earn a business administration degree with a concentration in marketing. At first, my work as a creative professional and as a business student seemed disconnected, and almost at odds with each other, however, I have found there to be unexpected synergies between the two and has left me uniquely positioned to approach business problems with both skill sets.

My college career has been as much about learning to be responsible, proactive, and independent, as it has been about learning the material from my classes. I began my college career at Anne Arundel Community College. Taking both graphic design and business classes, I was undecided on what I wanted to pursue in my education. After my first semester, I decided to major in business and continue my design education in my free time through less traditional modes. I earned a 4.0 GPA at AACC and I transferred to Towson University in the Fall of 2019. In my time at Towson, I have been challenged with difficult course work, learned how to cooperate effectively in groups, and learned how to live with others while also learning how to be independent and responsible for myself. Even after the switch to remote learning, I have made the most of the circumstances by being a top participator in my virtual classes. I expect to graduate a semester early at the end of the Fall 2020 semester.

I knew, since high school, that I wanted to make a career out of doing creative work. I excelled in my art and photography classes and learned on my own to use design software like Photoshop, Illustrator, and After Effects. During my senior year of high school and first two years of college, I worked as a freelance motion designer and developed my skills and reputation. I found my niche in gaming and esports. Both my design and business skills improved quickly and before long, my business was earning a steady income.

In May 2019, I began my current role as Senior Designer at a design and technology company called Visuals by Impulse (VBI). I was the first full-time employee hired by the founder, Caleb Leigh, so I am capable of wearing multiple hats to help wherever I can. Since I started, the team has grown to 7 employees, 1 intern, and over 30 contractors located around the globe. Each day I get to work with talented people from Brazil, Canada, United Kingdom, Sweden, Mexico, Russia, and learn about their cultures and perspectives. In my time at VBI, I have worked on dozens of design projects for some of the most viewed YouTube and Twitch creators, top tier esports organizations, and charity events that raised hundreds of thousands of dollars. I take pride in my contributions to the company and the tangible results they have had.

This fall, I worked 120 hours in a part-time role as marketplace strategy intern for VBI. I used this opportunity to apply the business and marketing concepts I learned in class to help the company where I work. In the job, I worked under the marketplace director to analyze trends in sales data, and make recommendations for improving the processes for publishing new digital products.


Sales Report

Objective

Demonstrate capability in the use of analytical software.

Result

I used Microsoft Excel and PowerPoint to create a digestible, visual sales report template to identify and communicate trends for Visuals by Impulse's marketplace.

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Here's What I Have Done

Visuals by Impulse has two main parts of its business: premade design products sold on our marketplace, and custom design services. On VBI’s website, people can buy premade graphics that range from $0 to $30. Premade graphics are ideal for people who are hobbyists and want to decorate their channels with quality graphics like the most popular creators have, lack a big budget. Custom design services are for creators and brands who are monetizing their following and require branding and graphics that are tailored to them so they can grow their businesses.

 

While in my job as senior designer, I am most involved in the custom design side of the business, my internship was focused on the marketing activities for the premade design marketplace.

 

The largest project I worked on in my internship was creating a sales report template that is used to communicate the trends in sales data to management and share the reports at each bi-weekly marketplace meeting. I worked with datasets that had over 300 thousand records and learned to use advanced formulas and to make the template dynamically update with the latest data from Shopify.

Here is What It Means to Me

The sales report demonstrates my achievement of this KSA because it shows that I am capable in the use of analytical software. The sales report was a culmination of all the excel knowledge I learned in classes and on my own over the last four years. To make sense of the data and conduct effective analysis, I drew on the concepts I learned in Marketing Research, Business Analytics, Marketing Information for Decision Making, and Digital Marketing.

Here is Where It Leads Me

The foundational skills I have learned while working on this report will transfer to any  future projects where I have the opportunity to work with large data sets. My future employers can be certain that I will hit the ground running and be able to solve problems and learn new skills quickly when it comes to working with analytical software. In the near future, I am looking forward to iterating on this version of the sales report to make it better as I learn more about analytical tools.

Video Content Strategy Proposal

Objective

Develop comprehensive, justified conclusions that result from systematic application of relevant information and decision criteria to decision alternatives within a realistic organizational decision context.

Result

I worked with the marketplace director to develop a new video content strategy to address the issues we have with publishing new products to the marketplace.

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Here's What I Have Done

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Here is What It Means to Me

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Here is Where It Leads Me

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Final Business Evaluation

Objective

Write professional documents that provide audience-centric content, rhetorically appropriate organization, and follow accepted conventions of design, style, grammar, punctuation, and mechanics.

Result

I wrote a well organized, rhetorically effective memo for my business communications class to evaluate the financial performance of Activision Blizzard.

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Here's What I Have Done

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Here is What It Means to Me

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Here is Where It Leads Me

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Client Project Case Study

Objective

Practice creative ideation.

Result

I created a case study page for my portfolio site to demonstrate my role in a client project I worked on for my employer, Visuals by Impulse.

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Here's What I Have Done

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Here is What It Means to Me

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Here is Where It Leads Me

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.